JQL UGG PTY LTD. ACN 682 692 593 was founded in Australia. It is an independent website fully authorized by UGGAUSPECIAL, specializing in the sale of traditional ugg snow boots and wool and cashmere products.
We want you to have a unique and distinct UGG experience on an emotional and physical level. You’ll be served extreme comfort and confidence so that you can make your mark on the world.
We offer a range of products and experiences to match the fluidity of your moods and moments. We were first embraced as a functional, post-surf brand and then a global symbol of provocation and laidback luxury. We have influenced new style evolutions and hybrids to inspire you to feel good on the inside and out.
In the late 1970s, Brian Smith was a hardworking accounting student living in Australia with a deep passion for surfing, music, and meditation. One day, he heard an introspective song on the radio, which sparked an idea to change his life, abandon his corporate career, and travel to California. When he arrived in Southern California, he was inspired by the sense of freedom and the countercultural surf scene. He noticed his surfer friends didn’t wear sheepskin boots like Australians did after chilly morning surf sessions. This was when his idea for the UGG brand was born.
Brian worked tirelessly to bring his bold and distinctive idea to life. On his first sales trips, he went door-to-door to over 150 shops in SoCal, but they all turned him down, saying his product would never work next to flip-flops and board shorts. Brian didn’t give up; he decided to sell his boots pop-up-style from the back of his van while wearing them at Malibu Point Beach. His approach was grassroots and simple: word of mouth helped folks line up to shop under the California sun.
They quickly became the next big thing; even shop owners and big retailers clamored to get their hands on them. Within a decade, Hollywood took notice, and celebrities wore UGG brand products on red carpets and in paparazzi shots. The brand Brian Smith created became so popular that he began looking for a company to take it even further. In 1995, Brian connected with the California company Deckers Brands, and we’ve taken the UGG brand worldwide with the same dedication to quality and craftsmanship that’s been with the brand since the beginning.
The UGG brand has committed to crafting enduring products and experiences, drawing on the original craftsmanship while modernizing them to meet the needs of our global consumers. We’ve innovated from our early days with new bold designs, extended wearing occasions, and material innovations – and more. Our origin story energizes us today, reminding us that our brand embodies creativity, distinctiveness, and a rebellious spirit.
Soleo saepe ante oculos ponere, idque libenter crebris usurpare sermonibus, omnis nostrorum imperatorum, omnis exterarum gentium potentissimorumque populorum, omnis clarissimorum regum res gestas, cum tuis nec contentionum magnitudine nec numero proeliorum nec varietate regionum
IIamque lituis cladium concrepantibus internarum non celate ut antea turbidum saeviebat ingenium a veri consideratione detortum et nullo inpositorum vel conpositorum fidem
Our Bold Heritage is a state of mind and a way of being. It embodies a careful rejection of the norm with a convention-defying, electric energy. Our footwear and apparel help define the California lifestyle with softness, extreme comfort, pliable multifunctionality, and an indoor-meets-outdoor aesthetic that lives in harmony with nature.
We only create when we can produce pieces that make us proud. We craft timeless products with formed and functional designs and bold, provocative ideas. Responsibly made from the finest materials and fueled by innovation, our work is made to last. Our quality products have been and will always be there for the key moments of your life.
We seek to inspire effortless style, unconventional attitudes, and the pursuit of the real you. We are driven to create a community that is a no-judgment home full of empathy and optimism — where we celebrate all that you are and want to be. We aspire to cultivate a sense of belonging by amplifying underserved voices and multi-hyphenate creators to share stories that foster self-discovery and unity.
Come with us on a journey toward a more responsible world of fashion that recognizes our impact on the planet and people, where we invest our resources in recycled, renewable, regenerative, certified preferred/natural materials, and audit/monitor 100% of Tier 1 factory partners on their environment, human rights, health, and safety performance. We also contribute to charitable organizations that join us in our mission to make self-expression comfortable for all.
Login with Google
Login with Facebook